Category: Uncategorized
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Nike Women’s Lifestyle Collection
Preliminary Findings and Limitations From the market research conducted thus far the new product line that I recommended would broaden the scope of Nike offerings and brings in new consumers and grows offerings for current customers. The organization’s mission is to bring inspiration and innovation to every athlete (If you have a body, you are…
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NIKE
ABOUT NIKE Nike Incorporated, was founded by Phil Knight and Bill Bowerman the company was formerly called Blue Ribbon Sports from (1964-78). It is an American athletic apparel company, they opened their first retail store in 1966 and launched the Nike branded shoe in 1972. The founders decided to change their name to Nike in…
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Visual Displays Special Events
Target Holiday Display Target’s, holiday display showcases many great ways to incorporate event signage, and display throughout the store to make it a well-incorporated design and makes for an appealing aesthetic. The visual displays detailed below complement the holiday promotions and sales throughout the store. Signage Throughout the store, they have cut out ornaments overhead…
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MKT-231 Visual Merchandising
Mannequin Uses Mannequins in the very simplest terms display products to customers, they serve as a way to draw customers into a store. This visual display allows consumers to see how an item can look as an outfit and give the customer an idea of how to dress that particular item. There are many different…
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Store Fixtures
Visual Merchandising There are various types of store fixtures that can be utilized when creating a store depending on the type of store, size of store, product, and environment. The type of store categories can include department, general merchandise retailer, boutique, or specialty stores. Then the size of the store will help to identify how…
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The Scandals of Wells Fargo
Wells Fargo’s started in 1852, and its mission is to help its customers succeed financially, however, due to the scandals that arose it may be hard to believe that they wanted to help their customers. Things began taking a turn when they were caught in scandal due to their employees creating fake accounts, charging unwarranted…
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Tesla’s Brand Positioning
Tesla’s mission is to accelerate the world’s transition to sustainable energy. The vision is to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. The website showcases their various fully electric cars and energy generation/storage systems including Solar panels and Solar Roof. When I reviewed their…